The DETA Solution

THE solution to structure and maximize your sales

DETA offers a proven method to transform sales in small and medium-sized businesses. Acting as an fractional Chief Revenue Officer, DETA provides strategic support without the need to hire a full-time executive. This approach unfolds through several strategic phases, from analyzing challenges to implementing tailored solutions for your business.

What you gain with our Solution:


  • More income without extra effort
  • A leading position in your industry
  • More structured and efficient sales
  • Save time and be more efficient
  • No more uncertainty in your sales
  • Sustainable and secure growth
  • Peace of mind

Our Four-Step Process

01

Definition of Objectives and Priorities

We establish a clear roadmap by identifying and prioritizing the essential strategic actions to maximize your sales.

02

Diagnostic et Analyse

We conduct an in-depth analysis of your sales processes and performance to identify your challenges and opportunities to improve your sales (prospecting, conversion, tool efficiency).

03

Recommendations Report

We provide you with a detailed report based on our analysis, with strategic recommendations tailored to your business. This document highlights action priorities and adjustments needed to improve your sales.

04

Implementation and Support

We support you in implementing the recommendations resulting from our diagnosis, by integrating concrete tools through our Strategic Package.

Our Concrete Solutions

As an fractional Chief Revenue Officer, DETA acts on all the key levers that impact a company’s commercial performance. Here are the tools we implement based on your specific needs:

01

Diagnostic et Analyse

We identify your challenges and opportunities through an in-depth analysis of your business processes and performance.

02

Definition of Objectives and Priorities

We establish a clear roadmap, prioritizing strategic actions to maximize your growth.

03

Design of Solutions

We develop suitable tools: sales script, sales cycle mapping, tool optimization and targeted training.

04

Implementation and Support

We support you in the execution of strategies, with personalized monitoring to ensure concrete and lasting results.

Prospecting Strategy

Development of a targeted approach to identify, qualify, and convert new clients while optimizing your team’s efforts.

Personalized Sales Plan

A complete and actionable plan that structures the entire sales process: messaging, sequences, objection handling, and closing techniques.

Sales Cycle Mapping

A clear visualization of each stage in the sales cycle, identification of friction points, and alignment of roles to create a smoother client journey.

Sales Team Training

Strengthening of core skills, practical simulations, and coaching to maximize conversion rates and drive consistent results.

Manager Training

Development of commercial leadership, monitoring of key performance indicators, and priority management to maintain high performance levels.

Tool Optimization

Data structuring, CRM selection or improvement, and creation of decision-making dashboards tailored to your growth objectives.

Sales Recruitment

Identification of the right profiles, support throughout the hiring process, and structured onboarding to ensure new hires are effective from day one.

Sales-Marketing Alignment

Review of marketing strategy and key messages to ensure full alignment with sales objectives. This alignment leads to better-qualified leads, increased sales efficiency, and unified growth efforts.

The DETA Playbook: Designed to Grow with Your Business

At the end of the mandate, you will receive a file containing:


  • An analysis report of the identified priorities.
  • A summary of the actions implemented.
  • Tools and support designed to support you over the long term.